In today’s fast-paced media environment—where digital platforms flourish, audiences crave immersive experiences, and global quality standards set the bar—Indian content creators are asking a critical question: How can we craft world-class, visually compelling content faster and more cost-effectively than ever before?
The answer lies in blending the latest in virtual production with real-time graphics solutions, enabling storytellers to transcend traditional boundaries. Enter Brainstorm, a global leader in real-time 3D graphics and virtual production technologies, now officially distributed in India by ARK Infosolutions. This strategic partnership is set to redefine how Indian creators envision, design, and produce their stories, placing them at the cutting edge of global media innovation.
Brainstorm: A Pioneer in Virtual Production & Real-Time 3D Graphics
For over thirty years, Brainstorm has shaped the landscape of virtual sets, augmented reality (AR), and real-time broadcasting graphics. Their state-of-the-art solutions are trusted worldwide, elevating everything from television broadcasts and live events to virtual production and OTT content creation. Key offerings include:
InfinitySet: A flagship product for virtual sets and AR, integrating seamlessly with Unreal Engine for photorealistic environments. It offers advanced real-time chroma keying, enabling creators to merge live-action with virtual backdrops effortlessly.
Aston: A high-performance 2D/3D motion graphics system that brings dynamic visual storytelling to newsrooms, sports broadcasts, and live shows. With Aston, producers can instantly render polished, data-driven graphics that captivate audiences.
eStudio: The powerful, versatile core graphics engine behind Brainstorm’s solutions. From high-end cinematic productions to interactive AR content, eStudio ensures remarkable performance and flexibility.
Ushering in a New Era for Indian Media Production
India’s media landscape is as diverse as it is dynamic. The surge in digital consumption, OTT services, and immersive technology platforms has intensified the need for world-class visuals without exorbitant overheads. The collaboration between Brainstorm and ARK Infosolutions addresses these challenges head-on, empowering Indian creators to:
Achieve Global Production Standards: Craft content that competes with the highest international benchmarks—capturing global audiences’ attention.
Maximize Efficiency & Cost-Effectiveness: Reduce production expenses by minimizing reliance on physical sets and location shoots, all while maintaining top-tier visual fidelity.
Expand Creative Horizons: Experiment with limitless virtual environments, dynamic lighting, and interactive graphics, pushing creative boundaries to new heights.
Virtual Production: The Future of Storytelling
Virtual production represents a profound shift in how narratives are constructed. With Brainstorm’s InfinitySet, Indian creators can:
Dramatically Lower Costs: Eliminate costly physical set builds and location logistics. Create stunning virtual backgrounds and scenes with just a fraction of traditional expenditures.
Visualize in Real-Time: Instantly tweak camera angles, lighting, and scene composition. This hands-on creative control fosters innovation, leading to richer storytelling.
Enhance Sustainability: By relying less on physical sets and travel, creators reduce their carbon footprint and contribute to more sustainable production practices.
Augmented Reality: Engaging Audiences Like Never Before
AR is revolutionizing viewer engagement, drawing audiences into a more interactive, data-rich world. With Brainstorm’s Aston solution, broadcasters can:
Visualize Complex Data: From election analyses to sports statistics, present intricate information through clear, appealing on-screen graphics.
Create Immersive Experiences: Integrate real-world performances with dynamic AR elements—whether during a live concert, a sporting event, or an interactive talk show segment.
A Strategic Partnership to Empower Indian Creators
The synergy between Brainstorm and ARK Infosolutions isn’t just a distribution deal—it’s an alliance committed to igniting India’s creative potential. This collaboration offers:
Tailored Solutions: ARK’s deep understanding of the Indian market ensures Brainstorm’s technologies are customized to local production workflows, cultural storytelling styles, and emerging industry trends.
Comprehensive Support: ARK provides end-to-end assistance—training, technical support, and consultation—ensuring seamless integration into existing production pipelines.
A Commitment to Ongoing Innovation: By continuously evolving with global technological trends, ARK and Brainstorm empower creators to stay at the forefront of media innovation.
Real-World Success Stories: From the US to Europe and India
The impact of Brainstorm’s solutions is felt worldwide:
Virtual Newsrooms in the U.S.: During the pandemic, Univision Arizona employed InfinitySet to produce virtual newscasts that kept audiences informed and engaged without missing a beat.
Dynamic Sports Coverage in Europe: For the 2020 Tokyo Olympics, BBC (Through MOOV) leveraged InfiitySet to enhance live football analysis, delivering arresting backgrounds and real-time data that captivated fans.
Indian Innovations: Local content creators like Manorama News have already begun harnessing Brainstorm’s technology—using InfinitySet to craft futuristic cityscapes on a budget and employing Aston to enrich election coverage with real-time analytics that enthralled viewers.
Shaping India’s Media Future, Together
As India’s media and entertainment sector embraces cutting-edge technologies, the Brainstorm-ARK Infosolutions partnership emerges as a beacon, guiding creators into a new era of immersive, efficient, and globally competitive production.
Ready to transform your storytelling approach? With Brainstorm’s pioneering solutions, supported by ARK Infosolutions’ industry expertise, you can elevate your narratives, engage your audience, and set new standards in content creation.
Contact ARK Infosolutions today at enquiry@arkinfo.in to learn how Brainstorm’s virtual production and real-time graphics technologies can reshape your creative journey—turning ambitious ideas into breathtaking visual realities.