India’s visual storytelling landscape is undergoing a creative and technological renaissance. In 2025, with OTT platforms, branded content, and high-end advertising films driving a surge in cinematic storytelling, the demand for professional-grade tools has never been stronger. Filmmakers are no longer bound by limitations of scale or setup—they’re seeking precision, flexibility, and global-quality results.
At the forefront of this evolution stands ARK Infosolutions, a trusted partner bringing professional camera and lighting solutions to India’s growing film and content industry. By collaborating with global leaders like Cooke, Litepanels, OConnor, and Atomos, ARK empowers Indian cinematographers to deliver visuals that rival the best in the world.
Powering Cinematic Storytelling in a New Era
India’s film and digital video industry is scaling new creative and economic heights. According to the FICCI-EY Media & Entertainment Report 2025, the country’s video production sector is expected to grow at over 12% annually, fueled by the rise of OTT content and branded cinematic storytelling.
To meet this growing demand, ARK Infosolutions provides an integrated ecosystem of professional cinematography gear in India, enabling filmmakers and studios to access international-standard equipment across every aspect of production—from lenses and lighting to support and monitoring systems. These tools not only enhance creative flexibility but also streamline production efficiency for modern content creators.
Cooke: The Legendary Look of Cinema
For more than a century, Cooke Optics has defined the visual language of cinema with its precision-crafted lenses. The brand’s hallmark, known globally as “The Legendary Cooke Look,” is characterized by smooth contrast, natural color, and cinematic warmth that adds emotion and depth to every frame.
ARK’s partnership with Cooke gives filmmakers in India access to Cooke lenses in India, empowering them to achieve that distinctive optical character trusted by leading cinematographers worldwide. Whether producing a high-end OTT series or an emotive ad film, Cooke lenses deliver artistic clarity and reliability that bring every story to life. Their precision optics continue to serve as a benchmark for filmmakers seeking the perfect blend of technical excellence and creative expression.
Litepanels: Light That Leads Broadcast and Cinema
Lighting determines how a story feels—and Litepanels continues to redefine that art with its 2025 vision of “Light That Leads Broadcast.” Known for its cutting-edge Litepanels LED lighting solutions, the brand offers unmatched brightness, flexibility, and color accuracy across professional environments.
The Litepanels Gemini 2x1 Hard exemplifies innovation, providing dynamic lighting control for both soft cinematic scenes and hard directional setups. With ARK bringing these solutions to India’s expanding film and broadcast ecosystem, cinematographers and gaffers can create perfectly balanced illumination in any environment. From compact on-location shoots to complex studio productions, Litepanels lights enable professionals to control every nuance of mood, depth, and dimension with reliability and creative freedom.
OConnor: Precision in Every Move
Camera movement brings rhythm and realism to storytelling. OConnor, renowned for its engineering excellence, reinforces its 2025 commitment to “Precision in Every Move,” delivering world-class camera support systems that blend stability and freedom of motion.
The OConnor Ultimate 2575E Platinum series continues to set a global benchmark for smooth, stable, and consistent camera operation. OConnor camera support systems—offered by ARK Infosolutions—enable Indian filmmakers to execute complex shots with flawless precision. Whether it’s a subtle tracking movement or a sweeping cinematic motion, OConnor’s engineering ensures that creative vision remains uninterrupted, providing the perfect mechanical balance between control and expression.
Atomos: Monitor. Record. Create.
Modern filmmaking depends on precision monitoring and efficient on-set workflows. Atomos continues to lead in 2025 with its philosophy of “Monitor. Record. Create.” Its latest line-up—including the Atomos Shinobi II, Shogun Classic, and Ninja Ultra—offers HDR monitoring, 4K/UltraHD recording, and color-accurate real-time viewing.
ARK’s collaboration with Atomos ensures Indian filmmakers have access to Atomos on-set monitoring solutions that simplify capture-to-delivery workflows. These advanced tools give cinematographers the confidence to evaluate framing, exposure, and color accuracy instantly, reducing guesswork on set. In an industry where time and precision are critical, Atomos delivers the seamless bridge between creative intent and technical execution, helping productions maintain quality from shoot through post.
ARK Infosolutions: Empowering India’s Cinematic Future
Cinematography is both art and precision engineering, and ARK Infosolutions stands at the intersection of both. With its portfolio of professional cinematography tools and accessories, ARK equips Indian filmmakers to push creative boundaries and compete on a global stage.
By uniting industry leaders like Cooke, Litepanels, OConnor, and Atomos, ARK offers cinematic production equipment in India that meets the demands of today’s content-driven era—where every frame must deliver impact, clarity, and emotion. The company’s commitment to excellence ensures that filmmakers have access to reliable, high-performance gear that enables them to focus on what matters most: storytelling.
In a world where visual storytelling drives engagement, ARK Infosolutions continues to empower creators with technology that transforms vision into reality.
Get hands-on with ARK’s professional cinematography ecosystem — precision gear for every frame.