India’s media and entertainment (M&E) landscape in 2025 is undergoing a remarkable transformation. The surge in OTT platforms, social media creators, and digital broadcasters has fueled an era of unprecedented innovation in content production. As demand grows for higher quality and faster delivery, content creation technology in India has become the driving force behind this evolution.
According to the Ormax Media 2025 OTT Audience Report, India now has over 601 million OTT viewers, representing nearly 41% of the nation’s population, and 148 million active paid subscriptions. This explosive growth highlights a new digital ecosystem where storytelling is powered by technology, and digital production workflows determine the speed and scale of creation.
Simultaneously, the connected TV segment has expanded rapidly, reaching 129 million active users, an 87% increase within a year. This shift demonstrates India’s growing appetite for premium-quality streaming and the importance of professional tools that ensure visual excellence and operational efficiency.
At the heart of this transformation is ARK Infosolutions, empowering creators, studios, and broadcasters with innovative technologies that connect every step of the production journey—from capture to post. By representing a range of global technology leaders, ARK plays a crucial role in powering India’s new-age production pipeline.
Driving the New-Age Production Ecosystem
The modern content ecosystem is multi-platform, fast-paced, and quality-driven. Creators now operate across OTT, social, broadcast, and enterprise environments, each demanding agility, precision, and seamless collaboration. ARK Infosolutions bridges these demands with an integrated suite of solutions that enable professionals to create, manage, and deliver content efficiently without compromising on creativity.
Through its partnerships with global brands, ARK ensures that every production stage—capture, monitoring, editing, VFX, and finishing—is powered by reliable, high-performance technology designed for the most demanding media environments.
Let’s explore how ARK’s partner technologies are shaping the modern content creation workflow in India.
From Capture to Delivery: The Power of Integrated Tools
A seamless production workflow depends on tools that combine performance with reliability. ARK Infosolutions’ portfolio features global leaders whose technologies empower India’s creators to meet world-class standards across every step of content creation.
LiveU – A leader in live streaming solutions, LiveU delivers IP-based transmission workflows that power uninterrupted live broadcasting and remote production. With professional-grade field encoders like Solo Pro, LU800 PRO, and LU300S, LiveU enables broadcasters to go live from virtually anywhere, supported by cloud-based broadcast workflows that ensure control and reliability from capture to delivery.
Atomos – Renowned for its advanced on-set monitoring tools and professional recording devices, Atomos empowers filmmakers and digital creators to capture every frame with precision. With products such as Shinobi II, Ninja Ultra, Sumo 19SE, and Shogun Classic, Atomos delivers HDR monitoring and 4K/UltraHD recording capabilities designed for modern cinematic and live production environments.
AJA Video Systems – A trusted name in broadcast equipment and video workflow tools, AJA provides the technology that connects every signal and every stream. Its solutions, including Bridge Live, IP 25R, UDC-4K, and KUMO 6464-12G, ensure seamless video capture and conversion, precise signal management, and support for 4K and 8K workflows—helping broadcasters maintain consistency from production to delivery.
Maxon - The creative powerhouse behind Cinema 4D, ZBrush, Redshift, and Red Giant, Maxon’s Maxon One suite bridges imagination and innovation. From 3D animation and motion graphics to broadcast VFX and real-time graphics, Maxon empowers creators to design immersive visuals that push creative boundaries across film, television, and digital media.
Seagate – In the data-driven world of content creation, professional media storage is the unsung hero behind every production. Seagate’s enterprise-grade storage solutions, including the IronWolf and IronWolf Pro series, deliver unmatched performance and reliability. Whether handling multi-camera 8K footage or archiving large projects, Seagate ensures creators have high-speed storage built for demanding media workflows.
EIZO – Precision defines the finishing process, and EIZO’s professional reference monitors set the benchmark for visual accuracy. Models such as the CG2400SV and CG1 offer color-accurate displays trusted by post-production and broadcast professionals. Designed for grading, editing, and finishing, EIZO ensures every frame reflects the creator’s vision perfectly.
Empowering India’s Digital Storytellers
India’s content creation landscape is evolving at record speed. ARK Infosolutions stands at the center of this shift—enabling creators to adopt smarter workflows, enhance visual quality, and embrace new technologies confidently. Beyond technology, ARK also invests in knowledge sharing, training, and creative collaboration to empower the next generation of Indian storytellers.
By bridging innovation with execution, ARK helps independent filmmakers, OTT producers, and broadcasters elevate production value, reduce turnaround times, and deliver stories that resonate with audiences across platforms.
Shaping the Future of India’s Media and Entertainment Industry
As India cements its position as a global leader in content creation, technology will remain the foundation of progress. Through its ecosystem of globally recognized brands, ARK Infosolutions is driving that transformation—offering end-to-end workflow solutions that simplify production, enhance efficiency, and elevate creativity.
Whether it’s live streaming, on-set monitoring, VFX creation, or color grading, ARK ensures that creators across India have access to the same world-class tools trusted by professionals worldwide.
Discover how ARK’s end-to-end workflow solutions can power your next production.