As recent as 10 years ago, the only tangible tools a real estate agent had at his disposal to promote their listings were square footage numbers, a finished building, and a thoroughly detailed breakdown of the upfront costs of a property. They had to sell the "dream" of possibilities and potential without leveraging any visual aid to buyers who didn't always have the most active imagination.

There was a disconnect between what could be seen and what was being sold. Hand drawn presentations often gave disparate or unrealistic expectations which led to distrust and weary buyers. 3D visualization and renderings provided a huge opportunity to real estate agents looking to give their clients a little bit more to go on than a handshake. 

Nowadays, architects are working frequently with 3D visualization. They are feeding the promotional material to developers and agents to make their job of finding buyers much less uncertain. Some properties are difficult to sell, but virtual staging can help you close deals.

An outdated property

Imagine a warehouse space that will be up zoned for a brand-new residential renovation. Or a property that has forgotten the touch of civilization. Instead of showing your buyers what the space would look like from a strictly financial perspective, you could let them walk in the space and give them a virtual touch through how the space might be transformed. Even before the advent of technology, architects often relied on some visual aids to help move the process along. However, sketches or paintings are not reliable, and these instances where time consuming, rare and didn't come with the speed and flexibility that today's rendering industry can achieve.

3D rendering now allows us to explore new avenues of promotion of buildings that would otherwise be difficult to sell introducing animations, flythroughs and virtual reality/augmented reality experiences that have remarkably transformed the way agents communicate design information. It is an immersive technology; hence clients get to experience first-hand what an outdated property is capable of. They have revolutionized how real estate is presented and sold, moving people to buy a dream that can be tangibly seen.

An Empty Property

3D renderings help raise more interest and get higher prices especially if you are working with vacant land or unfinished property. Naturally, the first thing that your prospective buyer thinks is "This property needs a lot of work. But is it worth it?". Realtors know only too well; echoing hallways and bare walls look neglected and sad. With the hyper-competitiveness in real estate rendering, it is now more important than ever that homes for sale are presented in the best possible light. Further, nicely built elegant constructions sell like a piece of cake but land is tougher to sell. 

But a realtor can now leverage 3D visualization to enhance the charm of the space tenfold by showcasing its infrastructure. You will thus be providing your buyers with more relevant information than your competitors and secure calls from clients wondering if they can make an offer first. 3D visualization experts take digital photos of empty rooms and provide actual measurements taken at the site to incorporate rugs, furniture, curtains, and other accessories to the images making bare rooms look comfortably lived-in and stylish. Further, you can tweak the design easily to complement the new style you have in mind. As a result, you have elegant finished spaces with which your clients connect emotionally.

A property requiring decoration

3D rendering is emerging to be a cracking tool for architects to execute their design gigs and for realtors to sell properties that may be dull or shabby. Nothing sells a property like a personalized decor. 3D tools take care of every designing aspect from doors, indoor painting, furniture to carpet and rug placement, curtains and so on that will suit your taste and style. It also embodies decoration that is outside of the home, i.e. exterior design incorporating outdoor painting, deck and patio, facade garden and much more. The aesthetic of the exterior is after all just as pivotal for the overall enhancement of real estate property. 

Further 3D renderings are not static. For the longest time architectural drawings whether true mockups or simple line diagrams were mostly physical creations. A computerized 3D drawing can be updated, changed, and reconfigured in real-time and not just that, it can be done very simply. So, if you are unhappy with a piece of furniture or a showpiece or wall hangings, all that is needed are a few clicks. Naturally, the addition of such depth to an image with 3D tools elicits a better response from clients. 

Sure, architectural rendering is meant to entice clients to get on board, but such a method is not purely decorative or superficial. The dimensions in the model are precise down to the tiniest detail. Every corner or angle is pretty much on the numbers. Since the rendering is equipped with the 3D geometric capability you can additionally illustrate and create any and every shape imaginable from a simple curve, arc, circle or 2D lies to the highly complex organic free form 3D solids and surfaces without having to compromise the accuracy of the finished product.  

An atypical property

When it comes to clients, they aren't likely to buy anything they are not into. 3D rendering allows you to see the nuances of construction design and virtual remodeling gives properties that are difficult to inhabit a new life. This is a brilliant way to sell unattractive spaces or poorly furnished ones. Homeowners can be skeptical of investing in designing and remodeling processes and so can be the realtor- for it's not possible to transform every single piece of property he sells. Further, the virtual model of the space can be placed in various perspectives to understand if anything significant is getting compromised and then this can be addressed expeditiously.

So if you are planning on selling an old church or old sheds, keep in mind that 3D rendering enables you to surmount the shortcomings of flat, dull and lifeless spaces by creating models and simulations that are lucrative, striking and ones that help clients adequately visualize the appropriateness of the offerings by juxtaposing their imagination against the 3D renditions. The more visually appealing your 3D renders look, the more impactful it is. This kind of an exhaustive understanding of the overall project will speed up the process, simplify tasks for you and ultimately lead to sales.

This kind of familiarity taps on the emotions of the buyers and they are more likely to invest in an office that they can imagine themselves in. This leads to customer loyalty and retention since nothing beats a personalized customer relation. 

3D rendering is a seamless, efficient, and multifunctional way of doing business and it effectively expedites the whole process by many folds. No other technique has made real estate marketing this engaging and compelling- it's that integrated, cost-effective, time saving and comprehensive. It is only in this method that quality and quantity can coexist, which is a rarity in any business venture. And because it takes care of the technical aspect of the transactions, realtors can go ahead and discuss business. Hand-drawn presentations do not seal deals anymore and are too redundant to accomplish such a feat.

SketchUp offers 3D solutions to architects, developers and agents who are thriving in a culture of creativity and truthful, honest presentation of the property, including its drawbacks and limitations. As a business they are founded in sound ethical decision making, offering 3D rendering tools that are buoyant enough to keep any and every business transaction afloat. 


We are here to answer