As recent as 10 years ago, the only tangible tools a real estate agent had at his disposal to promote their listings were square footage numbers, a finished building, and a thoroughly detailed breakdown of the upfront costs of a property. They had to sell the "dream" of possibilities and potential without leveraging any visual aid to buyers who didn't always have the most active imagination.
There was a disconnect between what could be seen and what was being sold. Hand drawn presentations often gave disparate or unrealistic expectations which led to distrust and weary buyers. 3D visualization and renderings provided a huge opportunity to real estate agents looking to give their clients a little bit more to go on than a handshake.
Nowadays, architects are working frequently with 3D visualization. They are feeding the promotional material to developers and agents to make their job of finding buyers much less uncertain. Some properties are difficult to sell, but virtual staging can help you close deals.
An outdated property
Imagine a warehouse space that will be up zoned for a brand-new residential renovation. Or a property that has forgotten the touch of civilization. Instead of showing your buyers what the space would look like from a strictly financial perspective, you could let them walk in the space and give them a virtual touch through how the space might be transformed. Even before the advent of technology, architects often relied on some visual aids to help move the process along. However, sketches or paintings are not reliable, and these instances where time consuming, rare and didn't come with the speed and flexibility that today's rendering industry can achieve.
3D rendering now allows us to explore new avenues of promotion of buildings that would otherwise be difficult to sell introducing animations, flythroughs and virtual reality/augmented reality experiences that have remarkably transformed the way agents communicate design information. It is an immersive technology; hence clients get to experience first-hand what an outdated property is capable of. They have revolutionized how real estate is presented and sold, moving people to buy a dream that can be tangibly seen.
An Empty Property
3D renderings help raise more interest and get higher prices especially if you are working with vacant land or unfinished property. Naturally, the first thing that your prospective buyer thinks is "This property needs a lot of work. But is it worth it?". Realtors know only too well; echoing hallways and bare walls look neglected and sad. With the hyper-competitiveness in real estate rendering, it is now more important than ever that homes for sale are presented in the best possible light. Further, nicely built elegant constructions sell like a piece of cake but land is tougher to sell.
But a realtor can now leverage 3D visualization to enhance the charm of the space tenfold by showcasing its infrastructure. You will thus be providing your buyers with more relevant information than your competitors and secure calls from clients wondering if they can make an offer first. 3D visualization experts take digital photos of empty rooms and provide actual measurements taken at the site to incorporate rugs, furniture, curtains, and other accessories to the images making bare rooms look comfortably lived-in and stylish. Further, you can tweak the design easily to complement the new style you have in mind. As a result, you have elegant finished spaces with which your clients connect emotionally.